If you manage multiple agents (or a field team), quality becomes your primary risk. Bad advice, a poorly prepared application or unprofessional communication can destroy your agency's reputation and relationships with partner schools. The solution: an internal training + certification + continuous audit program. This guide provides a comprehensive structure to standardize knowledge, execution and communication within your team.
Impact of an untrained team
- High rejection rates → loss of student trust
- Application errors → delays and rejections
- Inappropriate advice → poor guidance
- Inconsistent communication → unprofessional image
- High turnover → recruitment costs
Benefits of a structured program
| Aspect | Without training | With training |
|---|---|---|
| Admission rate | 60-70% | 85-95% |
| Time per application | 4-6h | 1-2h |
| Client satisfaction | 3.5/5 | 4.7/5 |
| Team turnover | 40%/year | 15%/year |
| Complaints | Frequent | Rare |