The KPIs and dashboards that strengthen school partnerships: conversion, file quality, timelines, visa rate, satisfaction and forecasting.
Partner schools don’t only want volume: they want predictability and quality. Clear reporting differentiates you, reduces friction and strengthens long-term partnerships. Here are the KPIs, formats and cadence to implement.
Schools want three things from their agent partners: consistent student quality, transparent reporting on pipeline and outcomes, and compliance with their brand and enrollment guidelines.
Reporting is your proof of reliability.
Essential KPIs for school partner reporting include application-to-enrollment conversion rate, student satisfaction scores, average time-to-enrollment, and retention rate after first semester.
| KPI | Definition |
|---|---|
| Leads | Qualified inbound inquiries |
| Submitted applications | Complete applications submitted |
| Admission rate | Admitted / submitted |
| Yield | Enrolled / admitted |
| Time-to-submit | Days from contract to submission |
| File completeness | % files with no school rework |
| Incident rate | % files with major issues |
Tip: start with 6–8 KPIs max.
Report to school partners quarterly with a standardized template covering pipeline overview, conversion metrics, student quality indicators, and market intelligence from your region.
Recommended cadence:
Format:
Resource: CRM workflows
Reporting is not a nice-to-have: it’s a trust lever. By industrializing KPIs and quality, you become a premium partner.
To automate part of quality and tracking: AI platform for agents.
Conversion rate (lead → enrolled), file quality (acceptance rate), processing time, visa rate and student satisfaction.
Discover other articles that might interest you
How education agents can leverage artificial intelligence to automate operations, improve service quality and multiply revenues in international student mobility.
Step-by-step guide to launching your international student recruitment agency. Certifications, school partnerships, digital tools and growth strategies.